The visual identity of a bold, black clothing Korean apparel brand was crafted, drawing inspiration from a unique fusion of cultural influences. The brand blends elements of Chicano culture, the underground club scene, gothic aesthetics, Korean street style, and the rebellious spirit of skateboarding. The work included designing the logo, custom typography, and a cohesive brand identity that reflects this eclectic mix. Additionally, the UX and UI for the brand’s digital presence were designed to ensure an immersive, edgy experience aligned with the brand’s urban, alternative vibe.