Branding: Noar

For this project, I had the privilege to craft the visual identity of a bold, black clothing Korean apparel brand that draws inspiration from a unique fusion of cultural influences. The brand blends elements of Chicano culture, the underground club scene, gothic aesthetics, Korean street style, and the rebellious spirit of skateboarding.
My work encompassed designing the logo, custom typography, and a cohesive brand identity that reflects this eclectic mix. I also designed the UX and UI for the brand’s digital presence, ensuring an immersive, edgy experience that aligns with the brand’s urban, alternative vibe.
use case
⟶ apparel brand
Inspiration
club scene
institution
chicano style
gothic movement
Design direction
elements
basic colors, fonts and icons
Ads
Style 1
Style 2
Style 3
Style 4
Events
Style 1
Style 2
Style 3
Style 4
Website
Intro
home
men
shop