Art direction
Branding
Creating cohesive and impactful visual identities involves carefully crafting
each element to strengthen and leave a lasting impression of the brand. From
conceptualizing logos to selecting typography, color schemes, and motion styles,
every aspect is meticulously crafted to ensure the brand communicates its
essence effectively. Beyond the visual creation process, strategic thinking
plays a crucial role in shaping a brand's direction, ensuring the design aligns
with the core values and objectives of the business. This holistic approach
ensures that every visual component works in harmony to build a memorable and
cohesive brand experience.
Communication / Advertising
As a senior art and creative director, the role involves shaping campaigns that leave a strong impression. With years of experience leading art direction for top European agencies, numerous projects have been developed, achieving international recognition and awards. The work covers industries like high-tech, luxury, and music, where design and strategy come together to craft compelling visuals and messages. Each project is driven by careful attention to detail and originality, ensuring that every element works together to create a powerful and unique connection with the audience.
Typeface and other visual assets
Skilled in designing typefaces, logos, icons,
illustrations, photography, and other visual assets
across a wide range of styles. The work involves
creating each element to ensure clarity, originality,
and visual impact. Custom typefaces are developed to be
unique and legible, while logos and icons are designed
for strong recognition and simplicity.
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