The visual identity of a Korean brand specialising in bold, black clothing was designed, drawing inspiration from a unique fusion of cultural influences. This distinctive aesthetic blends elements from Chicano culture, the underground club scene, Gothic aesthetics, Korean street style and the rebellious spirit of skateboarding. The project involved creating a logo, a bespoke typeface and a cohesive brand identity that perfectly captures this eclectic mix. Finally, the digital interface was designed to extend this urban and alternative aesthetic.